John Ejikeme Nebeolisa, popularly known as Joneb or “Arusi Awkuzu,” was a prominent Igbo billionaire and influential figure in the 1980s and 1990s.
John Ejikeme Nebeolisa, popularly known as Joneb or “Arusi Awkuzu,” was a prominent Igbo billionaire and influential figure in the 1980s and 1990s.
His wealth and connections positioned him among the elite circles of Igbo high society, alongside notable figures like the Eze Ego of Ihiala and Chief Morris Ibekwe of Okwelle Holdings. As a pioneer of the controversial People’s Club of Nigeria—a social club whose members were known for their immense wealth and rumored illicit dealings—Joneb’s opulent lifestyle made him a household name. Despite speculations about the sources of his income, which included whispers of shady businesses and rituals, Joneb’s wealth was never definitively linked to any wrongdoing.
During his prime, Joneb symbolized affluence and success, boasting a fleet of luxury cars and properties scattered across Nigeria and overseas. His diverse business ventures ranged from hotels and travel agencies to other enterprises that added to his financial empire. In the early 1990s, Joneb used his vast resources to secure the kingship of Awkuzu, breaking traditional norms in Igbo society where kingship was historically inherited or based on community consensus. His newly acquired title, “Arusi Awkuzu” (the Oracle of the kingdom), reflected his dominance and the shift in power dynamics, where wealth now played a crucial role in determining status and influence.
His reign as king was both admired and criticized. Joneb’s generosity made him a popular figure among some, as he invested heavily in community development and staged grand cultural events that showcased Awkuzu’s newfound prominence. However, many questioned the legitimacy of his authority, viewing him as a symbol of how money could corrupt traditional values.
While his rule was marked by extravagance and power, it also drew skepticism and a sense of unease about how wealth could reshape cultural institutions. This ambivalence towards his legacy contributed to his enigmatic reputation.
Even after his death, Joneb remains a polarizing figure. For some, he is remembered as a transformative leader who brought wealth and attention to his community. For others, he represents the encroachment of materialism on the spiritual and cultural essence of kingship.
His story serves as a cautionary tale of how power and wealth can redefine traditional structures, leaving behind a legacy that is both celebrated and scrutinized. Joneb’s rise and rule in Awkuzu illustrate the profound impact of money in altering the social and political landscape of Igbo society in the late 20th century.
