Paul Okoye: Nigerian Showbiz Mogul and Philanthropist
Paul Okoye (born April 21, 1967), popularly known as Paulo Okoye or Paul O, is a renowned Nigerian event promoter, talent manager, record executive, philanthropist, and businessman.
As the CEO of Upfront and Personal Global Management, Paul O oversees the careers of top talents like Kizz Daniel, Dakore Egbuson-Akande, Tekno, Iyanya, Flavour, Mercy Eke, and Erica Nlewedim. He has also managed legendary figures like former Nigerian national football team captain, Jay Jay Okocha. His clientele includes multinational corporations such as Pepsi, MTN, Nigerian Breweries, Samsung, Nike, Heineken, and Hennessy.
Paul O played a key role in brokering major endorsement deals, including the Pepsi partnerships with Davido, Tekno, Burna Boy, and Tiwa Savage, as well as Burna Boy’s collaboration with Star Lager. He was also instrumental in Tekno’s groundbreaking deal with Sony Music.
One of Paul O’s flagship achievements is the One Africa Music Fest, a global showcase that brings African music to the diaspora. Held in cities across UK, US, and UAE, the festival has featured performances by top artists like Wizkid, Davido, Burna Boy, 2Baba, Tiwa Savage, Olamide, Diamond Platnumz, and many more. The event is sponsored by companies like Interswitch (headline sponsor) and Air Peace (official airline sponsor).
On December 4, 2022, This Day newspaper recognized him as one of Nigeria’s leading show promoters, alongside Paulash Panache and Smade.
Paul O moved to London at a young age and now divides his time between Lagos, London, and Dubai. A proud Igbo leader, he heads the Ndigbo Royal Heritage Worldwide group. Despite personal losses, including a close friend to COVID-19, he continues to thrive in business and philanthropy. Known for his luxurious lifestyle, he has an impressive collection of cars. He is currently in a relationship with popular Nigerian actress Iyabo Ojo and has two children, a son and a daughter.
