The Job Creation and Micro, Small, and Medium Enterprises (MSMEs) Secretariat, which is part of the Vice President’s office, is partnering with popular musician and entrepreneur Innocent Idibia (Tuface) to promote the MSMEs sector.
This partnership was officially launched on Friday in Abuja, with Tuface and Mr. Tola Adekunle-Johnson, the Senior Special Assistant to the President on Job Creation and MSMEs, signing the agreement.
Adekunle-Johnson highlighted that Tuface’s involvement as a brand ambassador for job creation and MSMEs will help push forward initiatives like the National MSMEs Awards. He emphasized the importance of programs like the Expanded National MSMEs Clinics, Shared Hubs for MSMEs, and other job creation activities in supporting small businesses and creating jobs. He believes that Tuface’s influence and popularity will encourage more public participation in these initiatives.
“We thought about how to sustain the momentum of job creation and support for MSMEs,” Adekunle-Johnson explained. “The entertainment and creative industry is a key area that appeals to our target audience. Today, we unveil an icon, a legend, who has been consistent in his craft: Mr. Innocent Idibia (Tuface). This partnership will help attract private sector support for public sector job creation programs.”
Tuface responded to the partnership with gratitude, thanking President Tinubu’s administration for its focus on youth and small businesses. He promised to raise awareness about MSMEs, especially among young Nigerians, and expressed his excitement about the initiative.
“I appreciate the trust and the kind words. This is a great step in the right direction,” Tuface said. “Today’s youth face many challenges that can lead them astray. But this initiative has the potential to create real change in individuals, their communities, and the nation.”
Mrs. Sarah Ajayi, Deputy Director at NAFDAC, also spoke about the role of entertainment in engaging young people. She pointed out that Tuface’s popularity makes him an ideal ambassador for reaching the younger demographic.
“Entertainment is what attracts the youth,” Ajayi said. “Tuface’s involvement is a great choice to engage them and spread the message.”
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